Long ago, while Europe remained in the Dark Ages, horticultural
techniques flourished in the Far East. In China, homes, palaces
and temples had enclosed gardens with trees, bridges, pavilions
and artificial landscapes and lakes.
Chinese gardens were planned like Chinese landscape scroll paintings,
with a succession of views, or garden areas, for different experiences
or moods. They were not overtly symmetrical like Western and Near
Eastern gardens, but planned to look more natural, and included
rocks as important features. Many lovely gardens were created
in ancient Suzhou. Chinese also created a special miniature type
of garden called penjing, the forerunner of Japanese bonsai gardens.
From there, we all can say that the horticulture and landscape
gardening market in China has been booming for a very long time.
Current
research substantiates remarkable economic growth, and market
opportunities in China for U.S. companies as well as Chinese opportunities
in the United States. New sites on the Internet also suggest the
rapid development of Chinese industry - http://chinasuppliers.alibaba.com/
- for example is an impressive display of Chinese activity.
For the past two years, we have noticed in our activity reports
that thousands of sites on the Internet, many from China, have
links to www.hortworld.com.
All of these facts have made China the number one emerging economic
power. Betrock Information Systems wishes to be along side with
its resources available to the Chinese growth.
For
this reason, China's biggest trade show in Shanghai has shown
impressive increase in producer's participation, 30% increase
in show space, 400 domestic and international exhibitors from
15 countries; Germany and other European countries will participate
in national pavilions.
As
Mrs. Jiang Weixian, Secretary General of the China Flower Association
puts it:
"As a sun-rising industry, Chinese floriculture and garden industry
has witnessed a fast development in recent years. "
And, in the United States, Betrock Information Systems is very
well aware of this fact.
Stephen
Wu, Group Exhibition Director of Intex Shanghai said:
"World Expo Shanghai sets even higher goals to Shanghai. This
provides unprecedented business opportunities for floricultural,
horticultural and turf field producers and distributors…"
Now
to paraphrase Mr. Axel Bartkus, Project manager at Galabau China
2005, the International Trade Fair for Urban Green and Landscaping:
Design - Construction and Maintenance:
"The horticulture and landscape gardening market in China is
booming. China is currently the fastest growing economy in the
world. With a bilateral trade volume of € 43.2 billion last year,
China is in Germany's Top Ten most important trading partners.
According to data released by the Federal Statistics Office, in
the second quarter of the current year alone, German exports to
China increased by almost 28 percent compared to the previous
year. There are very good medium to long-term development and
business prospects for horticulture and landscape gardening in
China".
And
we at Betrock Information Systems wish to be there and participate
in the Chinese ever-growing industry by offering a network of
information that will bring Chinese, European and American horticultural
professionals together for a better, bigger more profitable joined
venture.
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