1975, Irv Betrock was editing a small trade magazine started by
an ambitious group of South Florida nurserymen. As the nursery
industry grew, so did the small trade magazine and Betrock Information
Systems, Inc. was born.
building boom of the 70's created a need for more landscape plants
and supplies. Information on growing, marketing, new plants, business
management and plant care was more important than ever. There
was also a great need for a plant and allied supply locating source
monthly magazine addressed these issues enabling the small magazine
to grow and evolve into what the Plantfinder magazine is today:
A a wholesale guide to foliage and ornamental plants and supplies,
now with over 300 pages; 30,000 listings of plant materials and
allied supplies; classified and real estate ads; from over 1,000
listings are updated monthly by a team of experts. The PlantFinder
magazine is distributed throughout the State of Florida and the
Gulf Coast States, reaching thousands of potential buyers and
other professionals nationwide.
On the Internet, plantsearch.com,
plantfinder.com and betrock.com
are the three addresses serve the horticultural industry.
inventories, associations, botanical gardens, foliage and ornamentals,
palm and turf references, gardening, education, plant identification,
services, calendars of events and so much more are featured and
And finally an on-line bookstore
features over 1,100 titles and software ready for ordering thru
a secure server.
Information Systems' promise to the horticultural community is
to continue to inform, educate and provide the necessary tools
for their readers and clients to promote and sell their wares
in the forefront of a dynamic and most important industry.
will no longer visit us by accident"