..... The building boom of the 70's created a need for more landscape plants and supplies. Information on growing, marketing, new plants, business management and plant care was more important than ever. There was also a great need for a plant and allied supply locating source book.
..... Betrock's monthly magazine addressed these issues enabling the small magazine to grow and evolve into what the Plantfinder magazine is today:
A a wholesale guide to foliage and ornamental plants and supplies, now with over 500 pages; 32,000 listings of plant materials and allied supplies; classified and real estate ads; from over 1,200 loyal advertisers.

..... All listings are updated monthly by a team of experts. The PlantFinder magazine is distributed throughout the State of Florida and the Gulf Coast States, reaching thousands of potential buyers and other professionals nationwide.
Because of its popularity and acceptance for locating plants and supplies, PlantFinderPlus was created.

..... A compilation of all the listings displayed in the magazine for the past 12 months, with advertisers' inventories, price and market analysis; all updates can be downloaded from the Internet.
..... Also created, the Landscheduler: a software program designed for the landscape professionals, offering modules for landscape maintenance, project, estimate preparation and nursery inventory management.
On the Internet, hortworld.com, plantfinder.com and betrock.com are three addresses to access the above.

..... Listings, inventories, associations, botanical gardens, foliage and ornamentals, palm and turf references, gardening, education, plant identification, services, calendars of events and so much more are featured and constantly updated.
And finally an on-line bookstore features over 1,100 titles and software ready for ordering thru a secure server.

..... Betrock Information Systems' promise to the horticultural community is to continue to inform, educate and provide the necessary tools for their readers and clients to promote and sell their wares in the forefront of a dynamic and most important industry.

"You will no longer visit us by accident"