Betrock Information Systems

..... In 1975, Irv Betrock was editing a small trade magazine started by an ambitious group of South Florida nurserymen. As the nursery industry grew, so did the small trade magazine and Betrock Information Systems, Inc. was born.

..... The building boom of the 70's created a need for more landscape plants and supplies. Information on growing, marketing, new plants, business management and plant care was more important than ever. There was also a great need for a plant and allied supply locating source book.
..... Betrock's monthly magazine addressed these issues enabling the small magazine to grow and evolve into what the Plantfinder magazine is today:
A a wholesale guide to foliage and ornamental plants and supplies, now with over 300 pages; 30,000 listings of plant materials and allied supplies; classified and real estate ads; from over 1,000 loyal advertisers.

..... All listings are updated monthly by a team of experts. The PlantFinder magazine is distributed throughout the State of Florida and the Gulf Coast States, reaching thousands of potential buyers and other professionals nationwide. On the Internet,, and are the three addresses serve the horticultural industry.

..... Listings, inventories, associations, botanical gardens, foliage and ornamentals, palm and turf references, gardening, education, plant identification, services, calendars of events and so much more are featured and constantly updated.
And finally an on-line bookstore features over 1,100 titles and software ready for ordering thru a secure server.

..... Betrock Information Systems' promise to the horticultural community is to continue to inform, educate and provide the necessary tools for their readers and clients to promote and sell their wares in the forefront of a dynamic and most important industry.

"You will no longer visit us by accident"

7770 Davie Road Extension
Hollywood FL 33024