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More
than 1,400 advertisers report over
29,000 listings of plant material and allied products updated each month.
For additional information, please call 1.800.627.3819
or
Contact our
Sales Representative Manager
Scott
Curry at 1.866.873.9381
E-Mail: scott@curry1.net
| MECHANICAL
SPECIFICATIONS |
|
SIZE
|
WIDTH
x DEPTH
|
|
TRIM
SIZE
|
5
1/2 x 8 1/2
|
|
COVERS
|
6
x 9
|
|
FULL
PAGE
|
5
x 8
|
|
1/2
PAGE HORIZONTAL
|
5
x 3 7/8
|
|
1/2
PAGE VERTICAL
|
2
3/8 x 8
|
|
1/4
PAGE HORIZONTAL
|
5
x 1 13/16
|
|
1/4
PAGE VERTICAL
|
2
3/8 x 3 7/8
|
|
| AD
RATES - Effective
May, 2007 |
|
FOUR
COLOR
|
PRICE
|
|
FULL
PAGE
|
2,000
|
|
1/2
PAGE
|
1,050
|
|
1/4
PAGE
|
575
|
|
INSIDE
COVERS
|
2,350
|
|
BACK
COVER
|
3,250
|
|
|
|
|
Front
Cover
|
On
Request |
|
BLACK
& WHITE
|
PRICE
|
|
FULL
PAGE
|
1050
|
|
1/2
PAGE
|
550
|
|
1/4
PAGE
|
360
|
|
Standard
15% discount will be given to all recognized agencies. Copy from agencies
must be camera (digital) ready. Four color process: cyan, magenta, yellow,
black. Additional colors available at $225.00 per color. Ads must be
constructed within QuarkXPress, Adobe Photoshop or Illustrator. Ads
must be sent on a CD via regular mail or e-mailed to donna2@betrock.com.
Special position pages available at additional charge.
DEADLINES
Deadlines are the 10th of the month before the next month's issue (i.e.,
May 10th for June 10th issue.)
FREQUENCY DISCOUNTS
Determined by the number of insertions within a twelve month period
regardless of ad size. A two-page spread is counted as two insertions.
Combination rates may apply with all Betrock publications. Cancelled
contracts are subject to a short rate. The advertiser will be billed
on the frequency rate applicable when the contract is cancelled.
COLOR
Four color process - cyan, magenta, yellow, black.
Additional colors available at $250 per color.
Standard red and green available at $325.
PMS colors available at $450 per color.
SPECIAL POSITION
Additional Charge.
SPECIAL PIECES
Inserts - Reprints - Cards - Gatefolds, Advertorials.
Call for availability, costs, and specifications.
COMMISSION
Standard 15% commission will be paid to all recognized agencies. Copy
from agencies must be camera ready.
MATERIAL PREFERENCE
Supply 133 or 150 line screen negative (right reading, emulsion side
down) or Scotch print or camera ready mechanical. Register marks must
appear on all mechanicals of more than one color.
PRODUCTION/DESIGN
Typesetting and art work done by publisher, such as paste-up, alterations,
conversions, strip-ins, will be billed to advertiser/agency at $35.00
per hour, $25.00 minimum. Halftones will be billed at $17.50 each. Seperations
extra. Minimum charge $20.00.
COPY & CONTRACT REGULATIONS
Verbal modifications or conditions to the above policies are not
valid unless accepted in writing by the publisher, who also reserves
the right to reject any advertising deemed unsuitable.
The advertiser/authorized agent must notify the publisher in writing
to cancel any contract. The publisher also retains the right to terminate
an advertising contract without cause after 60 days written notice.
The publisher reserves the right to repeat previously run advertising
material if a published art deadline is not met, and to reconfigure
advertisements that do not meet mechanical requirements.
All advertisements deemed by the publisher to simulate editorial style
must be accompanied by the advertiser's trademark or signature. If not,
the word "Advertisement" will be placed at either the top
or bottom of said advertisement.
All advertisers are accepted and published upon authorization from the
advertiser or its agency. The publisher shall not be held liable for
errors in advertising copy, conditions beyond its control affecting
production or delivery or listings in the Advertiser's Index. All submitted
materials are retained for a year and then destroyed, unless otherwise
agreed to.
The advertiser and its agency assume complete responsibility for any
loss or expense to the publisher, including attorney's fees and related
legal costs, resulting from published advertisements, including claims
for libel, rights or property violations, plagiarism, copyright or trademark
infringements, or collections.
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