The 'Bible' of the horticultural industry
More than 1,200 advertisers report over
25,000 listings of plant material and allied products updated each month.

Contact our
Sales department
at 1-800-627-3819
E-Mail: christy@betrock.com


MECHANICAL SPECIFICATIONS 

SIZE

WIDTH x DEPTH

Inside Ads

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Covers

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AD RATES
FOUR COLOR
PRICE
FULL PAGE
2,000
1/2 PAGE
1,050
1/4 PAGE
575
INSIDE COVERS
2,350
BACK COVER
3,250

PAGE 1

2,350

Front Cover
On Request
BLACK & WHITE
PRICE
FULL PAGE
1050
1/2 PAGE
550
1/4 PAGE
360


Standard 15% discount will be given to all recognized agencies. Copy from agencies must be camera (digital) ready. Four color process: cyan, magenta, yellow, black. Additional colors available at $225.00 per color. Ads must be constructed within QuarkXPress, Adobe Photoshop, Illustrator or InDesign. Ads must be high resolution (300 dpi or higher). Ads must be sent on a CD via regular mail or e-mailed to donna2@betrock.com. Special position pages available at additional charge.

DEADLINES
Deadlines are the 10th of the preceding month (i.e., May 10th for June 10th issue.)

FREQUENCY DISCOUNTS
Determined by the number of insertions within a twelve month period regardless of ad size. A two-page spread is counted as two insertions. Combination rates may apply with all Betrock publications. Cancelled contracts are subject to a short rate. The advertiser will be billed on the frequency rate applicable when the contract is cancelled.

COLOR
Four color process - cyan, magenta, yellow, black.
Additional colors available at $250 per color.
Standard red and green available at $325.
PMS colors available at $450 per color.

SPECIAL POSITION
Additional Charge.

SPECIAL PIECES
Inserts - Reprints - Cards - Gatefolds, Advertorials.
Call for availability, costs, and specifications.

COMMISSION
Standard 15% commission will be paid to all recognized agencies. Copy from agencies must be camera ready.

MATERIAL PREFERENCE
Supply 133 or 150 line screen negative (right reading, emulsion side down) or Scotch print or camera ready mechanical. Register marks must appear on all mechanicals of more than one color.

PRODUCTION/DESIGN
Typesetting and art work done by publisher, such as paste-up, alterations, conversions, strip-ins, will be billed to advertiser/agency at $35.00 per hour, $25.00 minimum. Halftones will be billed at $17.50 each. Seperations extra. Minimum charge $20.00.

COPY & CONTRACT REGULATIONS
Verbal modifications or conditions to the above policies are not valid unless accepted in writing by the publisher, who also reserves the right to reject any advertising deemed unsuitable.

The advertiser/authorized agent must notify the publisher in writing to cancel any contract. The publisher also retains the right to terminate an advertising contract without cause after 60 days written notice.

The publisher reserves the right to repeat previously run advertising material if a published art deadline is not met, and to reconfigure advertisements that do not meet mechanical requirements.

All advertisements deemed by the publisher to simulate editorial style must be accompanied by the advertiser's trademark or signature. If not, the word "Advertisement" will be placed at either the top or bottom of said advertisement.

All advertisers are accepted and published upon authorization from the advertiser or its agency. The publisher shall not be held liable for errors in advertising copy, conditions beyond its control affecting production or delivery or listings in the Advertiser's Index. All submitted materials are retained for a year and then destroyed, unless otherwise agreed to.

The advertiser and its agency assume complete responsibility for any loss or expense to the publisher, including attorney's fees and related legal costs, resulting from published advertisements, including claims for libel, rights or property violations, plagiarism, copyright or trademark infringements, or collections.

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BETROCK INFORMATION SYSTEMS
7770 Davie Road Extension
Hollywood FL 33024
1.800.627.3819

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